For more that 14 years I've been conceptualizing marketing and branding campaigns. Some with the goal to heighten awareness, others to create brand equity; however, not one had the underlying tone of environmental responsibility. In fact, in never occurred to neither my clients nor myself that whatever promise we developed that we needed to instill in the buying public that 'when you buy from us, you are buying from an environmentally conscious company.'
So now that I work for a company whose last name is 'ENVIRONMENTAL', I have the inherent responsibility to market, brand, and purchase with sustainability in mind.
Example: One of my co-workers wanted Triumvirate Branded Bid Binders. Sounds easy enough, however, the challenge was to find a company who :
a)not only produces high-quality full color binders in various sizes, but
b)recycles their binders and encourages customers to recycle their old binders.
Through our network of suppliers, we found American Thermoplastics, a company who has won national awards for their recycling program called Environmentally Bound.
The result is win-win for both Triumvirate Environmental and the environment.
Can you site any sustainable advances at either your company or another company you know of? Post it here!
So now that I work for a company whose last name is 'ENVIRONMENTAL', I have the inherent responsibility to market, brand, and purchase with sustainability in mind.
Example: One of my co-workers wanted Triumvirate Branded Bid Binders. Sounds easy enough, however, the challenge was to find a company who :
a)not only produces high-quality full color binders in various sizes, but
b)recycles their binders and encourages customers to recycle their old binders.
Through our network of suppliers, we found American Thermoplastics, a company who has won national awards for their recycling program called Environmentally Bound.
The result is win-win for both Triumvirate Environmental and the environment.
Can you site any sustainable advances at either your company or another company you know of? Post it here!
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