Saturday, May 24, 2008

High tech, high touch, higher visibility

We employ and do business with all generations - traditional, boomers, the x's and y's, the next and the millenials - in 10 more years there will be another category and we will we do business with them too. So, we needed to broaden our scope of communication; sending out e-mails, printed materials and seminars used to be the best ways to communicate with our employees and clients and prospects. Yet as Triumvirate ages, generations cycle and it is imperative that we educate ourselves on how each generation likes to receive information and employ those methods.

On April 1, 2008, Triumvirate Environmental launched a new web site complete with blogs, vlogs and a live HR chat. On May 20th, we started our first weekly podcast series. In the same week, the podcasts became available on iTunes.

On June 5, we will present our first webinar - this was originally pursued to bridge the gap between Triumvirate's branches, and will now allows us to do live remote trainings.

We continue to send out printed materials, e-mails and put on roundtables - but now we have several more options for our employees/prospects/clients to receive information. And this becomes increasing important to offer our recipients to choose their preferred method of receiving information.