A little off the sustainability track, but I noticed a opportunity for a conference to make extra $ and wow attendees go unnoticed.
So, I attended the New Marketing Summit at Gillette Stadium in Foxboro MA - the only 1 kinda-negative I've been hearing is that several panelists turned their time to educate into an info-mercial, and that several exhibitors were given an opportunity to present their services in an agenda slot. Sigh. I paid 2k for my employee and I to attend, and with that I expect to hear only expert knowledge - especially when the topics where geared towards collaborations and not interruption!
Digression: I got the ipod touch at the conference (yeah, I paid for it), and when it was handed to me, I asked one of the conference planners if it was pre-loaded with any podcasts or vlogs, to which they responded with an emphatic 'no'. No? Really?
Instead of charging attendees for an ipod, NMS08 could've:
- allowed speakers and exhibitors pre-load podcasts or vlogs onto each ipod for a fee
- eliminated the cost to the attendee (the ipod sponsorship would pay for this)
- eliminated having exhibitors speak at the conference (this is what the exhibit floor is for!)
I would have loved to have a podcast from CC Chapman or Christopher S. Penn (neither of which were given enough time and were brilliant) or even David Meerman Scott.
Other than this, I was very impressed and look forward to the NMS09!
So, I attended the New Marketing Summit at Gillette Stadium in Foxboro MA - the only 1 kinda-negative I've been hearing is that several panelists turned their time to educate into an info-mercial, and that several exhibitors were given an opportunity to present their services in an agenda slot. Sigh. I paid 2k for my employee and I to attend, and with that I expect to hear only expert knowledge - especially when the topics where geared towards collaborations and not interruption!
Digression: I got the ipod touch at the conference (yeah, I paid for it), and when it was handed to me, I asked one of the conference planners if it was pre-loaded with any podcasts or vlogs, to which they responded with an emphatic 'no'. No? Really?
Instead of charging attendees for an ipod, NMS08 could've:
- allowed speakers and exhibitors pre-load podcasts or vlogs onto each ipod for a fee
- eliminated the cost to the attendee (the ipod sponsorship would pay for this)
- eliminated having exhibitors speak at the conference (this is what the exhibit floor is for!)
I would have loved to have a podcast from CC Chapman or Christopher S. Penn (neither of which were given enough time and were brilliant) or even David Meerman Scott.
Other than this, I was very impressed and look forward to the NMS09!
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1 comment:
Great to meet you yesterday and chat a bit. Enjoy the touch. They are a fun little device for sure.
Because people like you told me that they wished I had talked longer about the subject I sat down and recorded a sort of extended 10 Things in 10 Minutes this morning that you can find over at http://www.managingthegray.com
I didn't realize they were selling iPods AT the event? If so, then your idea of having it preloaded with content is a great one.
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